Clarify the brand before designing
The brief explores your audience, offer and competitive context. A useful identity begins with the message you need to communicate rather than a collection of unrelated visual preferences.
Create a coherent visual language
Logo usage, colour, typography and graphic style should work together across web and social channels. The deliverables and number of concepts or revisions are agreed before production.
Prepare the brand for everyday use
Practical guidelines help future content remain consistent. Export formats, usage needs and ownership of final approved work should be clear at handover.