Discovery and business context
We discuss your services, target customers, existing channels and desired outcomes. Share your website, current concerns and any previous work so the plan can reflect your situation.
Audit and priorities
Review the website and relevant channels to identify obstacles, gaps and opportunities. Separate essential fixes from improvements that can follow later.
Scope and implementation
Agree the deliverables, timeline, responsibilities and review points. Advertising spend, software costs, content inputs and access requirements should be explicit.
Review and refinement
Look at completed work, relevant performance signals and business feedback. Use the findings to decide what to improve next instead of repeating the same activities without a reason.